W/Cajovi
W/Cajovi
Challenge
Goal
To create a logo for an agency called “W/ Cajovi” - the company is based on amplifying black creators and they want the logo to reflect unity and togetherness.
Solution
Considering what my client wanted on how I should create an identity that reflect togetherness and unity that was where the triangle came about in the “A” letter in such a way that the three sides came together to form a single point, and also how a triangle is often seen as a symbol of stability.As we all know triangles are all about taking different elements and bringing them together to create a single, cohesive whole. Whether you're looking at a geometric triangle or the Holy Trinity, the message is clear: we are stronger when we stand together.So without further ado, I saw making using of a triangle with a beautiful typeface of the brand’s name was the best way to represent the brand’s identity.




