Basso Lux Branding
Basso Lux Design process
Challenge
The problem that Basso Lux is trying to solve is the lack of high-quality, stylish furniture options in the market. Many furniture brands focus on either style or functionality, but few combine the two in a way that satisfies customers. Additionally, there is a growing demand for sustainable and eco-friendly furniture, which Basso Lux aims to address.
Goal
THE GOALS The project goals for Basso Lux include: 1. Creating a brand identity that reflects the vision, mission, values, and personality of the brand. 2. Designing a range of furniture that is both stylish and functional, using sustainable materials and production methods. 3. Creating a website and marketing materials that effectively communicate the brand's unique value proposition and target the ideal customer. 4. Establishing a reputation for quality, innovation, and sustainability within the furniture and design industry. 5. Generating sales and revenue through online and offline channels.
Solution
The name Basso Lux was chosen to reflect the brand's aim to offer the best of both worlds - low (basso) and luxury (lux). The logo for Basso Lux embody the brand's aesthetic and values. The logo is simple, yet eye-catching, with a touch of sophistication. The main colours used for the logo were brown and vanilla, which are both classic and neutral colours. The brown symbolizes stability and reliability, while the vanilla represents a warm, inviting and sophisticated atmosphere. The font used in the logo Cas Olgans, to give the logo a more traditional feel and which is a a modern twist. This font has a clean, elegant and timeless feel, making it the perfect choice for the Basso Lux brand.
